E-commerce brands
If you sell on Shopify, Etsy, TikTok Shop, or your own site, we make sure the right people see your products at the right moment — and that organic and paid feed each other instead of competing.
Growth, run for you. So you can run your business.
Violet is the growth team for small e-commerce brands and in-person businesses. Organic social, SEO, search ads, and social ads — handled end-to-end.
4 channelsRun end-to-end
Custom planBuilt per business
1 callTo know if we fit
Loved by businesses on
Shopify
Etsy
TikTok Shop
Square
Booksy
Mindbody
Google Business
Instagram
Two kinds of small business. One growth team.
We work with founders who'd rather spend their week on the work than on marketing — whether your customers come from a checkout cart or your front door.
In-person small businesses
If your customers come through your door, we make sure they find you first when they search and when they scroll — and that the people who do show up turn into bookings, not browsers.
Four channels. One team. One plan that compounds.
Most agencies are one-trick. We run the whole stack — so the things that work in one channel feed the others, and you don't have to manage four vendors who don't talk to each other.
02 · SEO / GEO
Show up when people search.
We build the pages, the local listings, and the content stack so search engines — and AI answer engines like ChatGPT and Perplexity — surface your business first when customers ask the question your business answers.
- Technical audit and on-site fixes that actually move rankings
- Local listing setup and weekly maintenance across Google, Apple, Yelp
- Long-form content tuned for both classic SEO and AI overviews
- Monthly ranking + traffic report with the keywords that buy
Keyword positions · Last 30 days
- best lash lift midtown#1 ↑6
- handmade ceramic mug shop#3 ↑11
- pediatric dentist near me#2 ↑4
- sourdough class brooklyn#1 ↑8
- vintage denim repair#4 ↑2
03 · Search ads
Pay for the right clicks, not the most.
Google search campaigns tuned for your margin, your geography, and your inventory. We start small, find the keywords that pay for themselves, and only scale what's working.
- Campaign structure built around your real margin per product or service
- Negative-keyword discipline so you don't pay for tire kickers
- Landing pages that match the ad — not your homepage
- Weekly bid review, monthly budget reallocation
Search campaign · This month
Ad · sponsored
Lash Lift Midtown · Same-Day Slots
Licensed estheticians, 60-min appointments, results in 6 weeks. Book online — first visit 20% off.
CTR · 7.8%CPL · $4.20Spend · $612Bookings · 26
Ad · sponsored
Handmade Ceramic Mugs · Free Ship $40+
Small-batch stoneware, made in Oregon. Shop the spring collection — 200+ five-star reviews.
CTR · 5.4%ROAS · 4.8xSpend · $884Orders · 71
How Violet works, week to week.
Four phases. No fixed package. No black-box dashboards. You'll know what we need, what we ship, what decision it answers, and what changes next.
- 01
Audit
We pull your current numbers, your customer profile, your competitive set, and a list of low-hanging wins. One call.
- We need
- Access to your site, listings, channels, analytics, and the products or services you actually want to sell more of.
- We produce
- A demand map, channel audit, quick-win list, and the bottlenecks we think are costing you customers.
- Decision
- Whether your first move should be search/GEO, organic social, paid acquisition, page conversion, product content, or a narrower mix.
- Artifact
- Audit memo plus a 30-day starting recommendation.
- 02
Strategy
A 30-day plan that names the channels, the content cadence, the budget, and what success looks like. You approve before anything ships.
- We need
- Your constraints: margin, geography, inventory, offer limits, review process, budget comfort, and what cannot change.
- We produce
- A channel plan, publishing cadence, landing-page priorities, ad budget guardrails, and the first success metric.
- Decision
- What ships first, what waits, and what would make us stop or change direction.
- Artifact
- 30-day plan with named owners, cadence, and measurement rules.
- 03
Launch
We execute. Drafts before they go live. Ad creative before it spends. Your brand voice, your hands stay clean.
- We need
- Fast review on brand-sensitive copy, offers, visuals, and any claims that need owner approval.
- We produce
- Pages, posts, listings, product assets, ads, and reporting instrumentation shipped in weekly cycles.
- Decision
- Which ideas get published, which tests get budget, and which creative becomes the next reusable angle.
- Artifact
- Launch queue with live links, drafts, spend controls, and shipped assets.
- 04
Report
Weekly progress note. Monthly business review with the numbers that matter and the next 30 days. Honest about what isn't working.
- We need
- Agreement on what counted: calls, bookings, sales, ranking movement, listing quality, traffic quality, or qualified demand.
- We produce
- A weekly progress note and a monthly readout with what moved, what failed, and what we are changing.
- Decision
- What compounds, what gets cut, what gets a second test, and what becomes the next 30-day plan.
- Artifact
- Monthly decision memo with results, misses, and next actions.
Find the first move
Pick the bottleneck that sounds most true.
Start with SEO/GEO and page structure: clarify the questions you should answer, fix the pages that should rank, and make the entity easy for search and answer engines to cite.
Process FAQ
What founders usually ask before handing us growth.
What does Violet need before starting?
We need the current site or listing URLs, active channels, basic performance numbers, customer context, and any constraints around budget, geography, inventory, claims, or brand voice.
Do you require a fixed package?
No. Violet scopes the first 30 days around the bottleneck that is most likely to move the business, then changes the mix as the data changes.
How do agency and self-serve differ?
The agency path means Violet runs the audit, plan, launch, and reporting for you. Self-serve gives you product workflows and planning tools when you want to operate more of the work yourself.
How often do we know what is working?
You get weekly progress notes and a monthly decision memo that names what moved, what failed, what gets cut, and what ships next.
Most growth agencies guess. We don't.
Violet runs on a proprietary content engine that watches what's actually working for businesses like yours — across millions of posts, products, and search queries — and feeds it into every post, page, and ad we ship.
Trend intel · by vertical
- Glazed donut nails+218%7d
- Quiet luxury room+164%7d
- Ceramic mugs handmade+91%7d
- Pilates reformer at-home+74%7d
- Sourdough starter kit+62%7d
Real signal, not gut feel.
We see what your customers are searching, saving, and sharing this week — before it shows up in your competitor's feed.
Audience intelligence
Who actually buys, not who scrolls.
We map your customers by intent — not demographics — so the content and the ads talk to the people who'll pay you, not the people who'll like and forget.
Content engine
- Hook · Reel · Mon 9am“Three things I’d never do as a dentist…”
- Caption · Carousel · Wed 4pmBehind the bench — how each mug starts as a 4-lb lump.
- Ad copy · Meta · Fri 8amBooked solid every Saturday — here’s why our 8am slot fills first.
Drafts in your voice, ready to ship.
Every piece of content is grounded in your business, your voice, and what we've already seen work in your niche this week.
Michael Korovkin
I built Violet because small businesses keep paying agencies that don't deliver.
Or worse — doing it themselves and burning out. The promise was always that a small team with the right tools could outperform a generalist agency twice its size. So we built the tools first, then the team. Violet's content engine watches what's working across hundreds of small businesses like yours, week to week, and our team runs it for you.
The product side is the same engine, packaged for founders who'd rather drive themselves. The agency side is for the ones who'd rather hand it to us.
— Michael
- 2,400+Self-serve businesses
- 8 yearsIn growth + content
- 12M+Trends tracked
Custom engagement
One price doesn't fit everyone. Yours shouldn't either.
Every engagement is built around what your business actually needs and what you're actually trying to grow. No two clients look the same, so no two prices do either.
Monthly retainer · scoped by channel · From one 30-min call
Book a callPrefer to run it yourself?
Violet Self-Serve gives you the same content engine our agency team uses. Plug in your business, get a content plan and post-ready drafts every week, and ship them yourself.
Start free. Upgrade when it pays for itself.
Start freeThe same content engine, in your hands
Drop in any product or business and get a complete weekly plan in minutes — what to post, what to write, what to film. Trend-matched to your niche, drafted in your voice, ready to ship.
Trend Explorer
Ranked by how fast you can post
Violet sorted this week's trends by how little you'd need to film, given the 142 clips already in your studio library. Start at the top for fastest turnaround.
#
Trend
Coverage (have / film)
Shoot
Velocity
1
Charm of the week — slow revealASMR12s
3 reuse1 film
~3m
+340%7d
2
Pack-with-me — Sunday batchUnboxing18s
3 reuse2 film
~6m
+210%7d
3
Restock dump — 30 charms in 20sRestock20s
5 reuse3 film
~9m
+180%7d
4
Tier list — my 5 best-sellersRanking28s
4 reuse4 film
~11m
+90%7d
5
$10 vs $100 charmComparison16s
2 reuse4 film
~14m
+140%7d
6
Studio tour — 2026 corner refreshLifestyle32s
2 reuse5 film
~18m
+60%7d
7
Behind the bench — making one charmProcess34s
2 reuse6 film
~22m
+520%7d
Coverage estimates use Violet's match between trend shot patterns and your library's scene tags, framing, and lighting. Shoot time assumes single-take phone capture.
Ready to talk?
One 30-minute call tells us if we can help.
No pitch deck, no homework. You tell us what you're trying to grow, we tell you whether and how we'd run it for you.
Book a call